Devon Business Directory arrow Help / FAQs arrow How to Promote Your Sports Club with Stairway to Devon

How to Promote Your Sports Club with Stairway to Devon Print E-mail
Thursday, 24 June 2010

Stairway to Devon has FREE features you can use to promote your Devon sports club or sports team.

football
Promote your football club here

We have a FREE listings promotion for Devon sports clubs for as long as England is in the World Cup: just enter 'England WorldCup' as a promotional code on our 'Add Entry' form.

Otherwise, we usually ask for a link back to our website, either from your own website or from Facebook pages, MySpace, etc.

For news of more free promotions, follow us on Twitter at http://www.twitter.com/Stairway2Devon

What Promotional Features are available to Sports Clubs?


Register for free membership and you can:-

  1. Add your public events, team matches and fundraisers to our Devon Events Calendar
  2. Post your news to our Devon news blog
  3. Enter a full page listing for your club (example: Dragon Boat Club in Exeter), including any of the following:
    • Your team logo
    • Photo gallery
    • Contact details
    • Links to your website and email
    • A YouTube video of your team in action
    • A map showing where your practices are held (maps are not free, due to the additional resources they use).
  4. Log in to Edit your Club Listing Page at any time: change your contact details or location, add new photos, etc
  5. Click here for an example of a Club Details Page: Dragon Boat Club in Exeter

We actively promote our members' events, listing pages and news blog posts using Facebook, Twitter, news services and bookmarking


Please note: our membership features are only available to sports teams and clubs based in Devon.

Read on to find out more...

How do I register as a member?

Click here to open our registration page in a new window or tab.

First, you will need to copy the security code that appears at the top of the form to prevent spam registrations. If you are not able to read the code, we apologise and will be happy to register you as a member if you email us at webmaster @ stairway-to-devon.co.uk.

Next on the form, please enter your name, a username to use on our website, an email address we can use to contact you and a password, then click the 'Register' button at the bottom.

You should now be able to login using the same username and password, enter your Club Listing Page and add your events to our calendar.

We have a policy of family-friendly content and avoiding copyright infringement among other issues, so please read our website terms and conditions here.

How can I add a Regular Event to the calendar?

First, you need to log in, then click on 'Announce Your Events' from the members' menu on the left hand side.

Enter the title and description of the event. Include all the information in the description, including the location, dates and times.

When you get to the part where you enter the dates, enter the first day of your event in the date field and select 'No end date (show start date only)'.

Click on the plus (+) sign to the right of 'Repeat Event'.

At 'Repeat Method', choose how often to repeat the event, eg 'Repeat every 1 Week(s)'.

At 'Repeat End Date':

  • If the event repeats indefinitely, choose 'No end date'
  • If the event repeats a set number of times, choose 'End after [enter number here] occurrences'
  • If the event repeats until an end date, choose 'Repeat until' and enter the last date when your event occurs.


This will result in your event being displayed once on the calendar for each time it occurs.

How do I create my Club Details page?

Log in using the form on the left hand side of the page, and then Click here to open our 'Add Entry' page in a new window or tab.

We recommend getting the basic details entered and saved first before adding extra pictures.

  1. Choose one of the listing options, ie paid / free if you link back to us from your website / free if you link back from somewhere else / free if you write us a news post or article. If you have a promotional code for free listings (such as 'England WorldCup' while England is in the World Cup), choose one of the options that isn't 'paid listing' and enter the code in the box below the listing options.
  2. Choose a category for your listing. Click on the '+' sign next to Recreation and Sports to open up more categories. Click to select one of the sports categories that appear under Recreation and Sports, then click the '>>>' button near the top of the list to make your category appear in the empty box on the right. Then, if you are in a particular town, click the '+' sign next to 'Towns and Villages in Devon', and select your town in the same way. If your sports club is for children, you could also add it in the 'Children and Families > Children's Activities' category.

    If your sport or town does not appear in the list, choose 'Add your own Category' at the top of the list, and enter a suggested category in the box above the list that says 'Suggest new categories for this entry'
  3. Enter the basic details. Enter your club name or team name in the box that says 'Title for your listing'. Include your town name if possible, as this will help people find your page in internet searches. Enter the rest of your contact details and a description. Only the fields marked with a '*' are required, so you don't have to enter a business name, for example.
  4. At this point, we strongly recommend that you save your listing details, so click the box to accept the terms of use, scroll down the page and click the 'Send' button
  5. You will get an email to tell you when your listing has been published, and then you can log in at any time, find your listing and click an 'Edit' button that appears on it when you are logged in, and this takes you to the same form.
  6. Extra Features, all Optional:

    Search Engine Optimisation
    The text you enter in these boxes oes not appear on your listing page, but can help people find it using internet search engines such as Google. For the Keywords, choose a few words or short phrases that people might associate with your club or team (eg sports for children, football club in Exeter), and enter them in the box, with commas in between.

    For the 'Meta Description', enter a short description of your club in 1 or 2 sentences.
  7. YouTube Videos

    Currently we are able to play YouTube videos on our listing pages, and we are working on allowing people to upload their own hort audio and video clips. So if there is a YouTube video of your club or team that you would like visitors to be able to play on your page, please enter the url here, with 2 small changes: delete the 'watch?' and replace the '=' with a '/', so eg instead of 'http://www.youtube.com/watch?v=zmhaeLmE91k', you would enter http://www.youtube.com/v/zmhaeLmE91k
  8. Adding Pictures

    There are several places in your club details page where you can add pictures. The 'Browse' buttons on the form can be used to find the pictures you want on your computer.

    This is where the pictures appear:
    • The Logo will appear as a small (80x80 pixel) image in a link to your details page. This link appears in a list of similar pages (see example: Outdoor Activities in Devon).
    • The Main Picture appears as a bigger image on the top right corner of your club details page.
    • The Background Image or Colour appears in the background around your club details page. If you don't choose one, it will be white.
    • The Photo Gallery appears as a row of small pictures along the bottom of the club details page, which can be clicked on to pop up a bigger picture.
  9. Adding a Map to Your Page

    If you want to add a map, eg to show where your practices or home games are held, click the 'Add a Map' box. Then click on the map, using the '+' button to zoom in and find your location. As you click on the map, the latitude and longitude of the place you click will appear in the boxes.

    Maps are not usually free, but sometimes appear in free promotions on special occasions such as St George's Day - follow us on our Twitter or Facebook pages for news about these
  10. Accept the Terms of Use
    Again, click the box to accept the terms of use, and then click the 'Send' button.

How can I Promote my Club Listing Page?

Once your page is published, there will be a 'social bookmarking' button at the top that can easily be used to post a link to your page on social news and bookmarking services, such as Twitter, Facebook, MySpace and Delicious. We recommend using a couple of these to give your page an extra boost (we do this too :) ).

Why does Stairway to Devon offer free promotional features for Sports Clubs?

Firstly, we want to provide useful information to our visitors! With more visitors, we hope to raise more money by selling paid listings to businesses and earning commissions from advertising.

If I register as a member, will I get loads of emails?

No, we do not have a regular newsletter or mailshot. In the past 4 years, we have sent about 4 mailshots, and this is only likely to happen if we need to inform our members about changes to the website facilities, or if we need to contact you about your own listings in particular.

Read our website terms and conditions here.

If I join Stairway to Devon, will my team win all the time?

Erm, well I can't promise miracles, but a bit of extra interest and support can't hurt! :)
 
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